3 Simple Ways to Build a Social Media Page
Social media acts as a powerful digital marketing channel for businesses.
These platforms open up access to a wide target audience by providing businesses with a space to market their message and offerings.
While the thought of creating and managing a social media page might feel daunting to many business owners, there are three simple ways to build an engaged following on social media.
1 - Be Consistent
Consistency is key to building a valuable following on your business’s social media page.
Maintain regularity across your page’s branding, posting frequency, and messaging.
Branding
Stay consistent in your font choices, color palettes, and voice to increase brand recognition and establish a cohesive aesthetic across your page.
Creating templates in your graphics platform (such as Adobe Express or Canva) will make staying on brand easier as you create content.
Establish some variation across your page so that the posts do not all look the same; however, make sure they all tie together in a visually appealing manner.
Posting Frequency
Social media algorithms reward consistent posting and engagement, leading to an increased follower base and expanded reach.
Keeping a consistent posting schedule demonstrates to your followers that you are committed to your business and establishes trust with your audience.
Focus on posting quality content over quantity.
Starting off slow and steady, with a consistent, attainable posting schedule, builds comfort and confidence in using social media platforms while also giving you time to engage with other accounts.
There is no need to post daily. In fact, doing so often leads to burnout and dissatisfaction with the social media portion of a business’s marketing and content strategy.
Messaging
Be consistent with your page's message and keep it relevant to your business and goals.
Your business’s social media page is not the place to share photos of your latest meal. Now, if that meal was part of an employee appreciation event that you want to share with your followers, then that post would have business relevance.
Make sure your posts tell the right story for your business. If someone scans through your page’s posts, they should easily attain a sense of your business’s offerings, mission, and values.
2 - Engage with the Community
One significant aspect of social media is its ability to build community.
A key factor in building a social media presence includes engaging with other accounts, not just posting to your own. Managing a social media account is more than just about receiving likes; it is about giving them as well.
Engage with other like-minded accounts and support other pages. This includes liking, commenting, and sharing other pages’ posts - and cross-promoting when applicable.
Make sure your comments and engagements add value to the community, and do not use this forum to spam other accounts. Doing so will hurt your page and brand reputation in the long run.
When your community engages with your page, whether through a comment on a post or a direct message, make sure to respond. Commenting back is always great, but sometimes just liking what they said will suffice.
Remember, everything you do on social media is public, so maintain a positive presence that accurately represents your business and brand.
3 - Be Authentic
Create social media content that feels natural and authentic to you and your business.
Have fun with your page and let your personality shine through it. Just make sure to always keep your posts, comments, and other forms of engagement respectful and inclusive.
Social media trends are great for some accounts, but then they come across as awkward and uncomfortable for others. You do not need to hop on a trend bandwagon if it does not feel right or resonate with you and your business.
Another prime factor of authenticity is originality. Do not screenshot or screengrab someone else’s content and post it as your own.
If you like what another account posted, reshare it in the properly promoted ways for the platform you are using (for instance, using the reshare button on Instagram or sharing another page’s post to your stories).
Your followers will appreciate your page and your business much more when they get to see who you really are.
Stay Focused on Your Purpose
It is easy to get swept up in the numbers of social media - how many followers your page has, the amount of likes you receive, and how many comments you get.
While it is good to be aware of your page's metrics, you should not fret over them. Some posts will do great, and others will not get much traction. That is okay, and it happens in marketing.
And that is the purpose of your social media page - marketing.
Your content strategy is just a portion of your overall marketing plan, and the success of your social media page does not determine your business’s worth.
Stay consistent with your content, engage with the community, let your authenticity show, and your page will grow.
Build a Social Media Presence with Blue Moss Creative
At Blue Moss Creative, we help businesses build and manage a polished and professional social media presence that complements their marketing plans.
Contact us today to learn more about how we can help your business grow its online presence.
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This article is for informational purposes and does not constitute official advice.
Contact Blue Moss Creative today to schedule your free consultation.