Jules Giordano

· PROFESSIONAL EXPERIENCE ·

Business Manager, Partnership Manager, Content Strategist, The Blue Moss Creative | 2022 – Present

Utilize strategic management and marketing tactics to help creative entrepreneurs grow their businesses

• Research and evaluate industry trends and organizations to solicit new partnership opportunities and drive revenue growth

• Represent creatives with third parties, negotiating contract terms and executing agreements

• Increase client/fan engagement through improved online user experience (UX), targeted outreach, and in-person approaches

• Establish and implement brand strategies to maintain consistency in identity, voice, and visuals

• Monitor, analyze, and report on KPIs (ticket sales, merch/product sales, fan/client engagement, venue feedback, etc) to identify trends, strengths, and weaknesses and adjust strategies to enact improvements

• Create and manage online business presence, including websites and social media pages

• Analyze and enhance budget, P&L, and sales strategies 

• Successfully owned lifecycle marketing strategy of studio concert and fundraising campaign 

• Managed bands with membership levels ranging from four to seven musicians

Content Writer, Freelance – Remote | 2022 – Present 

Create SEO-driven content targeted at various readership demographics

• Write SEO-based blog posts and landing pages promoting relevant topics and utilizing SEO best practices (keywords, headline tags, link building, meta titles and descriptions, image optimization, etc)

• Produce the Women’s Soccer Wire, a newsletter covering professional US women’s soccer 

Journalism Associate Director, PetroChem Wire by OPIS, a Dow Jones Company – Remote | 2019 – 2024 

Previous Position Held: Senior Editor

Provided exceptional value to customer base through detailed knowledge of commodity markets and comprehensive understanding of the commercial use of data reported

• Engaged and coordinated with key partnerships (subscribers, external market contacts, and internal teams) to strengthen market knowledge and promote company offerings 

• Collaborated with cross-functional teams to enhance offerings for clients, increase subscriber engagement, and drive commercial growth

• Managed five-member team for live coverage during active hurricanes and winter storms, providing accurate and thorough updates to the marketplace in a fast-paced and deadline-driven environment 

• Organized team production schedule, ensuring appropriate distribution of tasks across team members

• Planned and hosted subscriber appreciation events

• Wrote daily and weekly copy, news stories, blog posts, and white papers and presented in webinars, demonstrating expertise in commodities markets on topics of high interest and importance to stakeholders

• Copyedited and proofread team member report copy and news stories, adhering to AP Stylebook, PetroChem Wire Style Guide, and IOSCO compliance

• Updated and evolved once static website, providing regularly updated information-based service 

• Mentored and trained team members

Senior Marketing Representative, Enterprise Products Partners, LP – Houston, TX | 2013 – 2018 

Previous Positions Held: Marketing Representative; Senior Commercial Analyst; Commercial Analyst

Grew commercial skill set in a highly-competitive Fortune 500 environment while showcasing relationship, organizational, and critical thinking expertise

• Established and maintained positive B2B partner relationships by negotiating multiyear and multimillion dollar commercial agreements, resolving logistical problems, addressing concerns, and internally advocating for clients

• Collaborated with internal teams to enhance asset optimization and revenue growth opportunities

• Prepared, tailored, and delivered regular formal production and financial pitch deck updates to executive team, including analysis of partnership performance

• Proposed new business opportunities based on client feedback, market research, and economic analysis 

• Managed price risk by buying and selling product directly with customers and/or via brokers, maintaining compliance with applicable regulations and industry best practices

• Built and maintained project and task trackers to streamline processes and ensure completion

• Mentored and trained team members

• Sourced and purchased product supply and managed storage well and trading hub

• Delivered regular formal production and financial updates to executive team

• Owned P&L management for commercial group’s business deals  

• Built and maintained project and task trackers to streamline processes and ensure completion

• Planned and hosted customer appreciation events

Project Lead – Federal Trade Commission (FTC) Investigation

• Performed detailed probe of market to successfully demonstrate to FTC that a monopoly did not exist

• Managed confidential response to FTC’s Civil Investigative Demand Letter (CID)

• Created and managed plans for responding to CID while serving as primary point of contact between internal cross-functional teams to provide accurate and sufficient information

• Delivered video presentation of company case to FTC and again to Board of Directors

• Supported senior leadership by preparing pitch deck presentations for leadership team to deliver to FTC

Project Lead – Investor Presentation

• Compiled analysis and formally presented overview of company’s assets to critical investors, demonstrating vast connectivity of company facilities within the marketplace

Financial Advisor, IMG Financial Group, Inc – Houston, TX | 2010 – 2013  

Built a book of business managing investment and insurance portfolios 

• Managed and retained 150 client portfolios with $38MM total assets under management (AUM)

• Achieved $1MM monthly AUM growth through enhanced client offerings, referrals, client appreciation events, and cold prospecting

• Planned and hosted quarterly client appreciation events