Jules Giordano
· PROFESSIONAL EXPERIENCE ·
Business Manager, Partnership Manager, Content Strategist, The Blue Moss Creative | 2022 – Present
Utilize strategic management and marketing tactics to help creative entrepreneurs grow their businesses
Research and evaluate industry trends and organizations to solicit new partnership opportunities and drive revenue growth
Represent creatives with third parties, negotiating contract terms and executing agreements
Increase client/fan engagement through improved online user experience (UX), targeted outreach, and in-person approaches
Establish and implement brand strategies to maintain consistency in identity, voice, and visuals
Monitor, analyze, and report on KPIs (ticket sales, merch/product sales, fan/client engagement, venue feedback, etc) to identify trends, strengths, and weaknesses and adjust strategies to enact improvements
Create and manage online business presence, including websites and social media pages
Analyze and enhance budget, P&L, and sales strategies
Successfully owned lifecycle marketing strategy of studio concert and fundraising campaign
Managed bands with membership levels ranging from four to seven musicians
Content Writer, Freelance – Remote | 2022 – Present
Create SEO-driven content targeted at various readership demographics
Write SEO-based blog posts and landing pages promoting relevant topics and utilizing SEO best practices (keywords, headline tags, link building, meta titles and descriptions, image optimization, etc)
Produce the Women’s Soccer Wire, a newsletter covering professional US women’s soccer
Journalism Associate Director, PetroChem Wire by OPIS, a Dow Jones Company – Remote | 2019 – 2024
Previous Position Held: Senior Editor
Provided exceptional value to customer base through detailed knowledge of commodity markets and comprehensive understanding of the commercial use of data reported
Engaged and coordinated with key partnerships (subscribers, external market contacts, and internal teams) to strengthen market knowledge and promote company offerings
Collaborated with cross-functional teams to enhance offerings for clients, increase subscriber engagement, and drive commercial growth
Managed five-member team for live coverage during active hurricanes and winter storms, providing accurate and thorough updates to the marketplace in a fast-paced and deadline-driven environment
Organized team production schedule, ensuring appropriate distribution of tasks across team members
Planned and hosted subscriber appreciation events
Wrote daily and weekly copy, news stories, blog posts, and white papers and presented in webinars, demonstrating expertise in commodities markets on topics of high interest and importance to stakeholders
Copyedited and proofread team member report copy and news stories, adhering to AP Stylebook, PetroChem Wire Style Guide, and IOSCO compliance
Updated and evolved once static website, providing regularly updated information-based service
Mentored and trained team members
Senior Marketing Representative, Enterprise Products Partners, LP – Houston, TX | 2013 – 2018
Previous Positions Held: Marketing Representative; Senior Commercial Analyst; Commercial Analyst
Grew commercial skill set in a highly-competitive Fortune 500 environment while showcasing relationship, organizational, and critical thinking expertise
Established and maintained positive B2B partner relationships by negotiating multiyear and multimillion dollar commercial agreements, resolving logistical problems, addressing concerns, and internally advocating for clients
Collaborated with internal teams to enhance asset optimization and revenue growth opportunities
Prepared, tailored, and delivered regular formal production and financial pitch deck updates to executive team, including analysis of partnership performance
Proposed new business opportunities based on client feedback, market research, and economic analysis
Managed price risk by buying and selling product directly with customers and/or via brokers, maintaining compliance with applicable regulations and industry best practices
Built and maintained project and task trackers to streamline processes and ensure completion
Mentored and trained team members
Sourced and purchased product supply and managed storage well and trading hub
Delivered regular formal production and financial updates to executive team
Owned P&L management for commercial group’s business deals
Built and maintained project and task trackers to streamline processes and ensure completion
Planned and hosted customer appreciation events
Project Lead – Federal Trade Commission (FTC) Investigation
Performed detailed probe of market to successfully demonstrate to FTC that a monopoly did not exist
Managed confidential response to FTC’s Civil Investigative Demand Letter (CID)
Created and managed plans for responding to CID while serving as primary point of contact between internal cross-functional teams to provide accurate and sufficient information
Delivered video presentation of company case to FTC and again to Board of Directors
Supported senior leadership by preparing pitch deck presentations for leadership team to deliver to FTC
Project Lead – Investor Presentation
Compiled analysis and formally presented overview of company’s assets to critical investors, demonstrating vast connectivity of company facilities within the marketplace
Financial Advisor, IMG Financial Group, Inc – Houston, TX | 2010 – 2013
Built a book of business managing investment and insurance portfolios
Managed and retained 150 client portfolios with $38MM total assets under management (AUM)
Achieved $1MM monthly AUM growth through enhanced client offerings, referrals, client appreciation events, and cold prospecting
Planned and hosted quarterly client appreciation events
· EDUCATION & SOFTWARE PROFICIENCIES ·
Bachelor of Business Administration, Finance, Texas A&M University, College Station, TX
The Keys to Effective Editing Course, Portland Community College, Portland, OR
Writing Essentials Course, Portland Community College, Portland, OR
Writing and Editing Four-Course Specialization, University of Michigan, Coursera Online
Journalism Five-Course Specialization, Michigan State University, Coursera Online
200-Hour Yoga Teacher Training Certification, GoYoga, Covington, LA
Project Management Principles and Practices Specialization, UC Irvine, Coursera Online (In Progress - 2/4)
Search Engine Optimization (SEO) Five-Course Specialization, UC Davis, Coursera Online (In Progress - 4/5)
Creative Writing Five-Course Specialization, Wesleyan University, Coursera Online (In Progress - 3/5)
Adobe Content Creator Four-Course Professional Certificate, Adobe, Coursera Online (In Progress - 1/4)
Adobe Suite; Squarespace; Google Analytics; Grammarly; ClickUp; Slack; Clearscope; WordPress; Microsoft Office Suite; Google Workspace
English fluency; Spanish equivalent of low A2 level of CEFR; Italian equivalent of low A1 level of CEFR
· LEADERSHIP, VOLUNTEER, & COMMUNITY EXPERIENCE ·
Community Member, Women in Soccer, Remote | 2025 – Present
Caregiver, Giordano Family, Covington, LA | 2022-2025
Volunteer, (Animal) Rescue Center Costa Rica, Guácima, Alajuela, Costa Rica | 2024
Volunteer, Border Angels, San Diego, CA | 2019
Volunteer, Friends For Life Animal Shelter, Houston, TX | 2018-2019
Volunteer, Memorial Park Conservancy, Houston, TX | 2018 – 2019
Volunteer, Buffalo Bayou Partnership, Houston, TX | 2018 – 2019
Founder and President, Kung Fu Running Club, Houston, TX | 2012 – 2014
Creator & Host, Shoot for Your Goals Soccer Tournament, Houston, TX | 2013
New Member Counselor, Women’s Interactive Sales Exchange Council, Houston, TX | 2013
Co-Founder & Host, Aggie Networking Initiative (ANI) Local Chapter, Houston, TX | 2011-2013
· REFERENCES ·
To whom it interests:
I have had the pleasure of working with Julia Giordano in an editorial capacity since March 2019. I was managing a suite of commodities market newsletters (and attendant databases) for an asset I had founded in 2007 and sold to a larger publishing concern in 2018. Julia had been a client and I knew her through her readership of our reports.
In early 2019, Julia approached me about wanting to make a career change and was seeking ideas, as my role inherently put me in contact with many aspects of the manufacturing supply chains. Rather than offer her suggestions, I offered to hire her myself as her reputation while employed in commercial sectors of the petrochemical industry was that she was bright, quick, thorough and friendly. Her emails were well-written and she was well spoken. Luckily for me, she accepted the offer.
I managed Julia from March 2019 until the end of 2020 before my role changed to a broader scope and I no longer managed editors. It was a pleasure. She quickly became my ship’s first mate. She also possessed a nice sense of knowing what areas were not yet in her wheelhouse and seeking to improve in those aspects. For example, her finance, commercial and analytical background was strong, but I came up through traditional newspaper journalism. And so I mentored her in certain aspects of journalism. She augmented this with courses she took outside of the company, showing great self-driven ambition.
Julia brings her “A-game” to professional endeavors and pushes herself to constantly up her game. After I moved on from people management, Julia remained a key internal contact for me at OPIS and helped many of my own global commercial projects. She brings a wonderful balance of enthusiasm (fun) and professionalism (seriousness) to the job. I wish there were 10 of her at OPIS. Her sense of dedication is uncommon and I consider it to be a major asset for any organization. I am happy to discuss my experiences working with Julia anytime.
Thank you,
Kathy Hall
Executive Director, OPIS · Dow Jones
I often lament that ideas are great, but execution is what really matters. Getting things done is the only way to affect real change, and Julia is the shining example of how important it is to both have great ideas and execute your ideas to their fullest potential. She is the founder of Kung Fu Running Club and, as both one of her officers and as president of a sister club, I witnessed Julia build a brand new running community in a transitional neighborhood of Houston.
From zero, she grew the running club into a friendly and welcoming place for the running community to socialize, attracting nearly one hundred runners every week. As president of Kung Fu Running Club, she was responsible for not only the weekly operations of the run nights themselves (making sure everyone was checked in, knew the route, and got home safe), but also for maintaining important relationships with the host venue, T-shirt sponsor, runner milestone sponsors, and various advertising sponsors throughout the year.
In addition to the weekly runs, Julia also created three 5K races to raise money for local non-profits. She oversaw the entire effort: highlighting the non-profit partner; designing the theme, decorations, and merchandise; finding venues for multiple race stops; securing drink, donation, and title sponsors; executing the marketing plan; and managing logistics on race day. The focus was always on the participant experience and these events grew to average over 200 runners raising thousands of dollars for the community.
More recently, Julia and I were season ticket holders for the Houston Dash and was deeply inspired by looking at her childhood sport with the experience of growing organizations. She saw tremendous opportunities at every game for growth in the fourth largest city in the United States and continuously wished for better for the players and for their fans, repeatedly sending feedback to the organization.
Even after moving to a city without a professional women's soccer team, she stayed engaged with the NWSL and women's soccer as a whole, using her skills as a writer to grow the fanbase in her community and online. I have met few people who are as passionate about soccer and growing the NWSL as Julia.
Elmer Lee
President · BON Running Club
I worked closely with Julia from 2010 to 2013, when she worked as a Financial Advisor at our firm. In her time here, she demonstrated an incredible ability to connect with people quickly and gain their trust. She truly cares for others and seeks to help them in any way possible, which translated well to prospecting and sales. Julia would be an excellent addition to any organization and has the ability to handle tasks without dropping the ball, even when not supervised or checked in on. We were sad to see her change industries when she left to pursue other passions, but I know she will do amazing things throughout her career, helping grow whatever companies are lucky enough to have her.
Austin Cox
Vice President · IMG Financial Group, Inc.
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